Face to Face With Luxury Clients
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
11/15
Depth
8/15
5-Axis Cultural Radar
After a prolonged slowdown, luxury is gradually returning to growth, led by the US and China. Drawing on a survey of more than 2,000 clients and dozens of interviews across both markets, The Business of Fashion and McKinsey & Company find in the latest edition in our State of Fashion series a base of customers with increasingly distinct local preferences that nonetheless share an overarching desir

