Hispanic shoppers and pro customers are key to The Home Depot’s World Cup retail media strategy
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
5/15
5-Axis Cultural Radar
While The Home Depot is not a sports equipment or sports apparel retailer, its consumer base has given it ample reason to develop a comprehensive retail media strategy around the World Cup.
