Here’s What It’s Like Shooting a Fashion Campaign Inside an Active Volcano
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
To launch his latest collection for Canada Goose, designer Haider Ackermann sent volcano specialist Chris Horsley deep into a fiery crater. “It’s throwing lava bombs 300 meters into the air,” Horsley says. “There’s no escape.”


