Heineken sticks with Dentsu for global media, shakes up creative roster
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
3/15
5-Axis Cultural Radar
Heineken has wrapped a sweeping global agency review, consolidating its creative, media and production roster around a smaller set of holding company partners.
