Havas Bets on a Record Label to Reshape Brand-Music Partnerships
Culture Index
Score Breakdown
Relevance
14/25
Freshness
22/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Havas is entering the music business with the launch of VOLYUM, a record label created to connect emerging artists and brands, with Virgin Music Group on board as a distribution […]
