havaianas’ Hypebeast Cup Party Brings Brazil to LA
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
As the world's premier football tournament hits its peak, havaianas transformed a Los Angeles venue into a Brazilian oasis with Hypebeast on June 18, ahead of Brazil’s Friday match last week. Transcending the typical football viewing, the 1962-born flip-flop brand fused the thrill of international competition with the communal atmosphere of an authentic Brazilian celebration. Energetic moments cap
