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Grading 6 purpose marketing ads—expert weighs in on Claude, Polaroid and more

Ad Age 24 July 2026 21h ago
Grading 6 purpose marketing ads—expert weighs in on Claude, Polaroid and more
62
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Purpose marketing expert Thomas Kolster on what works, and does not work, on recent purpose ads.
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