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Google quietly gives ground on PMax controls

Digiday 24 July 2026 2h ago
Google quietly gives ground on PMax controls
55
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The search giant’s black-box ad product has confounded media buyers for years. Now, it’s passing them the reins – sort of.
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