Girlguiding redesigns uniform "to be styled any way the girls want"
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
British youth organisation Girlguiding has unveiled the first update to its formerly regimented uniform in 30 years, intended to allow more freedom of expression. Completed in collaboration with London studio Hemingway Design, the redesign includes 30 garments and 15 accessories and neckerchiefs created for Girlguilding's four age groups known as Rainbows, Brownies, Guides and Rangers. The post Gi

