Gigi Hadid taps Malika El-Maslouhi for denim launch
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
6/15
5-Axis Cultural Radar
DUBAI: Supermodel Gigi Hadid tapped Moroccan-Italian model Malika El-Maslouhi and her sister Bella for the launch of her brand’s first-ever denim collection. In a series of campaign photographs shared on social media, both El-Maslouhi and Bella show off one of four new jeans offered by Hadid’s knitwear label Guest in Residence. This season marks the label’s first move beyond knitwear. Guest in Res


