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Future of Marketing Briefing: The case for and against the death of the big brand ad

Digiday 24 July 2026 2h ago
Future of Marketing Briefing: The case for and against the death of the big brand ad
59
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Marketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust?
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