For These Brands, Resisting the DTC Playbook Paid Off
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
A crop of brands founded in 2016, including Dôen, La Ligne and Cinq à Sept, steered clear of the once-dominant growth model that led direct-to-consumers darlings like Everlane to bust in favour of a more sustainable approach.
