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Focus on Partnerships, Not Paychecks: Why Agencies Must Reinvent Themselves

Adweek 20 April 2026 9h ago
Focus on Partnerships, Not Paychecks: Why Agencies Must Reinvent Themselves
59
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
1/15
Relevance Freshness Authority Brand Depth
Three agency leaders on why legacy and fee-based are no longer viable.
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