Finnish retailer nails the look that says it’s time for a new bike

K-Citymarket, one of Finland’s largest hypermarket chains, has turned one of parenting’s milestones into a summer bike campaign, created with TBWA\Helsinki. The retailer skipped specs, discounts and performance to focus on the moment that usually triggers the purchase: the day a child decides they have outgrown the seat behind a parent. The film, social and […]