Exclusive: The Laundress co-founder returns to luxe laundry with Lindry Labs
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Lindsey Boyd, with co-founder Gwen Whiting, founded The Laundress in 2004. In 2019, Unilever acquired the luxe laundry brand, and Boyd stepped away from the business. Now, she's back with Lindry Labs, which approaches laundry differently than The Laundress did two decades ago.
