Exclusive: CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
In October, CeraVe announced that it would become the official skin- and hair-care partner of the NBA. Now, the brand is launching its first hair-care campaign pegged to that announcement.
