Estée Lauder eyes smaller deals after walking away from Puig merger
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
18/15
Depth
10/15
5-Axis Cultural Radar
Estée Lauder has walked away from merger talks with Spanish perfume maker Puig, leaving the beauty giant with more flexibility to pursue smaller acquisitions as it focuses on its turnaround plan. The deal would have created a $40bn premium beauty powerhouse, bringing Estée Lauder brands including Clinique, MAC and Tom Ford together with Puig’s portfolio,...
