Dolly Parton’s Cup of Ambition turns a ‘9 to 5’ lyric into a coffee brand
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
Dolly Parton’s ‘Cup of Ambition’ coffee has launched nationwide with one of the final commercials filmed by the singer before her death, turning a famous lyric from “9 to 5” into a brand idea more than 40 years in the making. Parton filmed three commercials for the coffee line in July, a month before her […]
