Disney’s partnership with TikTok aims to blur the line between scrolling and streaming
Culture Index
Score Breakdown
Relevance
15/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
While scrolling through Disney+, you expect to come across beloved movies and TV shows from the entertainment giant’s most popular franchises. What you might not expect is a TikTok . That may become the new normal because the Walt Disney Co. and TikTok announced a deal this week that will bring an assortment of TikTok videos to the service—fan-made short videos centered around Disney content. A pi
