Disney Failed to Buy James Bond Franchise, Walked Away From Owning Twitter Hours Before the Deal Closed and Held Apple Merger Talks
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
17/15
Depth
6/15
5-Axis Cultural Radar
Bob Iger, who stepped down from his second stint as Disney CEO in March, gave an exit interview to Financial Times in which he revealed that he tried to acquire the James Bond franchise for Disney amid a spending spree that included the acquisitions of Pixar, Marvel and “Star Wars.” Pixar was priority number one […]
