Diet Coke steps into The Devil Wears Prada 2 with Europe-wide campaign
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
15/15
Depth
3/15
5-Axis Cultural Radar
Diet Coke is partnering with The Devil Wears Prada 2 in a new global campaign that puts the Coca-Cola brand inside one of 2026’s biggest film releases. The collaboration sees Diet Coke appear in the film as an integrated beverage brand, with a wider marketing push designed to take the title’s fashion credentials beyond the […]
