DFS returns to Saturday night TV with The Voice UK partnership
Culture Index
Score Breakdown
Relevance
19/25
Freshness
24/25
Authority
18/20
Brand Signal
10/15
Depth
8/15
5-Axis Cultural Radar
DFS has teamed up with ITV’s The Voice UK for a new marketing campaign, building on its partnership with Britain’s Got Talent earlier this year. It will feature throughout the singing competition across TV, streaming, digital and social media as part of its wider ‘What’s Your Thing?’ brand platform. The Voice UK returned to screens on...


