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Design "has to touch more than one sense" say Villeroy & Boch and Ideal Standard

Dezeen 08 May 2026 15h ago
Design "has to touch more than one sense" say Villeroy & Boch and Ideal Standard
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Bathroom design needs to move beyond static form to focus on sensory experience, says Sven Ullrich in this video interview produced by Dezeen for Villeroy & Boch and Ideal Standard. Ullrich, who is Villeroy & Boch Group executive vice president of product and marketing, described the brands' Design Continuum exhibition during Milan design week as The post Design "has to touch more than one sense"
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