Dan Rubel on why latest Currys campaign is based on a “real human truth”

Currys’ latest campaign utilises the popular ‘dad energy’ trend to help customers apply an “energy-saving mindset” to tech in the home. The campaign will run across video-on-demand, YouTube and radio. The retailer’s brand and marketing director Dan Rubel highlights that while the broader brand platform ‘Beyond Techspectations’ runs across all of its channels, it selects ...