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Currency advantages, K-beauty fuel Chinese shopping trips, spending in Korea

South China Morning Post 04 July 2026 14h ago
Currency advantages, K-beauty fuel Chinese shopping trips, spending in Korea
72
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
Relevance Freshness Authority Brand Depth
When Chelsea Wang travelled to Seoul with two friends in late April, they barely visited any of the city’s palaces or tourist attractions. Instead, their three-and-a-half-day itinerary revolved around duty-free shopping, beauty treatments, hair salons and cosmetics stores. Wang arrived with a shopping list of her own: a backpack she estimated would cost at least 500 yuan ($70) less than in China,
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