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Glossy Pop Newsletter: How Meta leveraged Kylie Jenner, Peggy Gou and Substackers in its first fashion campaign

Glossy 03 July 2026 5h ago
Glossy Pop Newsletter: How Meta leveraged Kylie Jenner, Peggy Gou and Substackers in its first fashion campaign
86
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
15/15
Depth
10/15
Relevance Freshness Authority Brand Depth
Last week, with its introduction of Meta Glasses, Meta launched a fashion house. That was the read among some in the fashion community, anyway — and, essentially, that was its intention. “We basically have our own accessories line now,” Eva Chen, vp of fashion at Meta, told Glossy.
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