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Creator fit beats follower count for brands: Here’s what the numbers say

Marketing Dive 21 August 2026 10h ago
Creator fit beats follower count for brands: Here’s what the numbers say
56
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and brands persists.
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