Columbia offers hikers ‘cash for feet pics’ in Peakfreak launch campaign
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
Columbia Sportswear is offering hikers cash for photos of their bare feet as part of a new social campaign marking the launch of its latest Peakfreak hiking shoes. The outdoor brand has launched its ‘F££T FUND’, inviting followers to send Columbia a direct message with a photo of their bare feet taken outdoors on a...
