Coca-Cola Pours Fresh Life Into Its Iconic Branding With Worldwide Redesign
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
Image courtesy of JKR and featured with permission The Coca-Cola Company has given itself a fresh coat of red while sipping into the familiarity. In its brand overhaul, it is betting that the visual cues that have made it instantly recognizable for generations have plenty of fizz left. Read full article
