Co-op encourages consumers to ‘pop to the Co-op’ in new campaign

Convenience retailer Co-op has unveiled a new creative platform to encourage consumers to ‘Pop to Co-op’. Devised by media agency VCCP, the marketing drive highlights the benefits of convenience shopping and centres on a phrase that is already in the public’s vernacular, ‘popping to Co-op’. It aims to highlight that the retailer is always there...