Clarks relaunches 90s ‘Cica’ football trainer ahead of World Cup
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Clarks has relaunched its ‘Cica’ kids’ football trainer from the 90s ahead of the FIFA World Cup, which starts on 11 June. The original campaign for the Cica trainer was fronted by David Beckham and […]
