China child influencers slammed for ‘distorting values’ in staged online videos
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
A three-year-old girl is fed extensively by her parents leading her to weigh as much as 35kg from eating hearty meals in front of a camera as a live-streamer. A young boy and a girl of his age are presented as a couple and perform intimate exchanges onscreen. Another young boy is filmed eating live worms and snails. These unsettling scenes are from viral videos featuring so-called online celebrity
