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7 Times Nike Referenced a Horror Franchise on a Sneaker

Hypebeast 09 July 2026 14h ago
7 Times Nike Referenced a Horror Franchise on a Sneaker
81
Relevance
21/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
Relevance Freshness Authority Brand Depth
It’s hard to believe Nike has been making horror-movie inspired sneakers for almost 20 years. Throughout the two decades, they’ve mined the iconography of slasher and monster films to sneak elements of their visuals into color schemes, materials and tiny details without explicitly working with any specific studios for official collaborations. No franchise logos on the tongue. No studio credits on
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