Charity makes satirical appeal on behalf of tech billionaires
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
7/15
5-Axis Cultural Radar
Smartphone Free Childhood (SFC) has released a satirical film fronted by fictional tech billionaire “Zack Zingerberg” — a heartfelt appeal to parents and government asking them to let him keep profiting from children’s attention. The film, timed to coincide with the UK Government’s review of tech and young people, flips the conventional campaign format. Rather […]
