Charity highlights short UK paternity with stunt series
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
The Dad Shift has launched a guerrilla campaign that compares the UK’s two weeks of statutory paternity leave with everyday items that last just as long, or longer. Created with VCCP creatives Sarah Lisgo and Agatha O’Neill, ‘Things That Last Longer Than UK Paternity Leave’ uses stickers, posters and balloons to make an awkward truth […]
