CeraVe taps into basketball lore for latest social-first campaign
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The L’Oréal-owned brand enlisted NBA legend Carmelo Anthony for a “Head Coach” campaign in support of its anti-dandruff products.
