Cannes Lions pre-brief—indie agencies rise, creators surge, AI gets serious
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
3/15
5-Axis Cultural Radar
Cannes is pivoting from creativity to commerce in 2026, as AI agents, creators and sports marketing dominate. Holding companies reset strategies while independents gain ground.
