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Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Vogue / 03 April 2026 / 2h ago

Culture Index

Score Breakdown

Relevance

14/25

Freshness

25/25

Authority

25/20

Brand Signal

17/15

Depth

2/15

5-Axis Cultural Radar

The Estée Lauder Companies-owned makeup brand is widening its distribution beyond its DTC channels and retail stores.