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What Beauty’s Richest Customers Want

Business of Fashion 02 April 2026 3h ago
What Beauty’s Richest Customers Want
75
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
9/15
Depth
7/15
Relevance Freshness Authority Brand Depth
Increasingly, beauty brands that target high-net-worth individuals are not competing against their Sephora shelfmates. They’re competing against luxury experiences or goods, like a stay at the Amangir
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