Can India’s rice farmers reap from US$30 million Amazon carbon credit deal?
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
A US$30 million carbon credit deal by tech giant Amazon with India’s Good Rice Alliance will boost carbon markets globally, according to experts, potentially showing agriculture – as well as industry – can be at the heart of emission reductions. The organisation, primarily backed by Bayer and in collaboration with GenZero and Shell, is designed to transform emissions-heavy rice cultivation in Indi


