Campaign Trail: Tecate empowers repatriated Mexicans
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Created with LePub Mexico City, “Welcome Back, Paisano” uses a sharp sense of humor to help the brand move from purpose to action.
