‘Buy it nice or buy it twice’: what the ‘frugal chic’ trend tells us about our clothing habits
Culture Index
Score Breakdown
Relevance
16/25
Freshness
24/25
Authority
16/20
Brand Signal
0/15
Depth
6/15
5-Axis Cultural Radar
The ‘frugal chic’ fashion trend revives our wartime-era mindset. But will it help fix our waste crisis?
