‘Burnham bounce’ and World Cup lift consumer confidence
Culture Index
Score Breakdown
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
UK consumer confidence recorded its biggest monthly rise in almost three years in July, as political change, England’s World Cup performance and warm weather lifted shoppers’ mood. The GfK consumer confidence index jumped six points from -23 in June to -17 in July, marking its highest reading since January and its largest monthly improvement since...
