Burger King serves up a Whopper finish at the London Marathon
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Burger King UK has launched a campaign timed to the country’s biggest marathons, positioning the Whopper as the ultimate post-race reward. Created by BBH, ‘Whopper of a Finish’ is the second instalment in the brand’s Foodfillment platform, following Bundles of Joy, which centred on new mothers choosing Burger King for their first meal after giving […]
