BT shines a light on its role in “brilliant things” in debut work by Uncommon
Culture Index
Score Breakdown
Relevance
19/25
Freshness
21/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Campaign speaks to Cilesta Van Doorn, chief brand and marketing officer at BT Group; Helen Whetton, BT brand and marketing communications director; and Lucy Jameson, co-founder of Uncommon Creative Studio, about the revival of BT.
