Box Office: ‘Insidious: Out of the Further’ Takes First Place on Friday With $10.6 Million, but ‘Spider-Man: Brand New Day’ Will Win the Weekend
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
“Insidious: Out of the Further” leapfrogged “Spider-Man: Brand New Day” and took the No. 1 spot at the domestic box office on Friday, but Marvel’s webslinger is still poised to win the weekend. “Out of the Further,” the sixth installment in the “Insidious” franchise, grossed $10.6 million on Friday from 3,303 North American theaters. By […]
