BMW Unveils Radical New 3 Series Cockpit
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
BMW has unveiled their new eighth-generation 3 Series , featuring their Neue Klasse design language. The exteriors evoke the calm, clean design language of the Neue Klasse concept car from a few years ago, so no surprises there. But the cockpit is quite the radical departure from conventional ones. As Tesla and Volvo have done, the designers have jettisoned the central instrument cluster. Vital da
