Beyblade battles drive up sales at Hong Kong malls, but how long will the trend last?
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
The sharp clatter of spinning metal tops, cheers, sighs of frustration and shouts of “three, two, one … Go shoot!” echo across a shopping centre in Hong Kong’s New Territories on a weekday. In shops across Tuen Mun Town Plaza, children, teens and young adults hunch over small plastic battle arenas, unleashing their tops into the “Beystadiums” in head-to-head competitions where the top that remains


