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Bethenny Frankel’s Supermodel Cafe gets a lukewarm response as skinny culture returns

Fast Company 17 August 2026 2h ago
Bethenny Frankel’s Supermodel Cafe gets a lukewarm response as skinny culture returns
65
Relevance
22/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Reality TV star and entrepreneur Bethenny Frankel has returned to the food and beverage space with a new pop-up cafe in the Hamptons. But despite long lines wrapping around the corner, the new business venture seems to be getting mostly a lukewarm welcome. The East Quogue cafe, which opened up on August 13, stands out for its pink interiors and branded merch with the phrase “supermodel” on it. It
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