Beefeater 0.0 finally reveals what Jay Kay was reaching for in Virtual Insanity
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Beefeater 0.0 has settled one of pop culture’s longest-running questions: what was Jay Kay reaching for in Virtual Insanity? Thirty years after Jamiroquai’s video first aired, the alcohol-free gin has partnered with the band and Lucky Generals to send Jay Kay back onto Jonathan Glazer’s famous moving-room set, this time revealing his hand was reaching […]
